Branding & Campaigns

Ramily: The Big CSU Summer Party, CSU Spur, Denver, Colorado

2024

Challenge

Develop a new signature alumni and donor event in Denver for the University president that brings CSU’s energy and innovation to life through a place-based experience.

Role

Lead designer and creative direction.

Approach

Led concept development, branding, and environmental design for the inaugural event at CSU Spur. Created the name, wordmark, and full identity system inspired by RiNo’s creative culture and CSU’s agricultural heritage. Designed and guided digital, print, and environmental deliverables.

Impact

Event adopted as an annual tradition and lauded by the university president as a model of engagement and storytelling in action.

Ramily flutter flags.
Ramily invitation and insert.
Ramily window graphic.
Ramily deliverables.
Live graffiti artist creating Ram-themed murals.
Ramily light pillars.
CAM the Ram with Spirit CAM at Ramily.
Orange Ramily shirts for activations.
Ramily on social.

Giving Tuesday, University Advancement Annual Giving campaign

2023

Award Submission

Challenge

Refresh an annual giving campaigns to strengthen emotional resonance and donor engagement.

Approach

Used design thinking to uncover audience motivations and craft a visual story around “Surviving vs. Thriving.” Art-directed photography, developed campaign concepts, and integrated CSU’s new “Find Your Energy” brand language across touchpoints.

Impact

Raised nearly $96K for food-insecure students through 1,331 donors — earning a Gold CASE District VI and Circle of Excellence Awards. The creative strategy now serves as a model for future campaigns.

Giving Tuesday photoshoot in the dining hall.
Giving Tuesday on RAMvision.
Giving Tuesday newspaper rack.
Giving Tuesday magazine ad.
Giving Tuesday newspaper ad.