Branding
Ramily: The Big CSU Summer Party, CSU Spur, Denver, Colorado
2024
Challenge
Develop a new signature alumni and donor event in Denver that brings CSU’s energy and innovation to life through place-based experience.
Approach
Led concept development, branding, and environmental design for the inaugural event at CSU Spur. Created the name, wordmark, and full identity system inspired by RiNo’s creative culture and CSU’s agricultural heritage. Designed and guided digital, print, and environmental deliverables.
Impact
Event adopted as an annual tradition and lauded by the university president as a model of engagement and storytelling in action.
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![Ramily flutter flags.]()
Ramily flutter flags.
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![Ramily invitation]()
Ramily invitation and insert.
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![Ramily window graphic]()
Ramily window graphic.
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![Ramily deliverables.]()
Ramily deliverables.
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![Graffiti artist.]()
Live graffiti artist creating Ram-themed murals.
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![Ramily light pillars]()
Ramily light pillars.
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![CAM the Ram]()
CAM the Ram with Spirit CAM at Ramily.
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![Orange Ramily shirts.]()
Orange Ramily shirts for activations.
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![Ramily social.]()
Ramily on social.
